JH Responsive Web Design


offering multiple services for Chinese people living in USA . . .

ABOUT

My role

Sole UX Designer and Front-end Developer

Project info

This is a web design project I completed @Jiahua US Service. This website is used for the company to introduce and market services offered to potential consumers in China.

Achievement

After release, it has generated more than $3 million revenue by the time I left the company.

CHALLENGES

4 websites into 1

Jiahua is a parent company of 4 subsidiaries, and the website needs to cover all 4 services offered. Therefore, my first challege was to choose what contents and how to organize them in the new website.
From left: AET translation web; AET education web; AET investment web; AET medical web.

Limited time for user research

Because I only had 1 month, I gave 2 days to user research to figure out what should be included in the new website.

I invited co-workers in charge of company's services and brainstormed together. For each service, unnecessary details were left out, only essential questions were written down and grouped into meaningful sections.

Then these outlines served as major basis to choose and organize contents.

Left: outline for certified translation page; right: outline for study in USA page.

INTO THE WEBSITE

Rounds of iterations

Like every project, this project has gone through many iterations, mostly in Brackets - the html/css editor I used.

However, I forgot to take screenshots during the coding and prototyping process, so I show the final design directly below.

Homepage

Service page: take certified translation page as example

My own initiative: making it mobile responsive

Initially, my managers actually did not expect this website to be mobile responsive. However, I thought this should be mobile responsive because the marketing team would post articles on WeChat (a mobile App). That means there would be mobile visitors, and if the website is not mobile responsive, then we may be losing potential business.

Therefore, I proposed this idea and after I finished building desktop website, I started to work on making it mobile responsive.

Honestly, making it mobile responsive was not easy and there were many unexpetced difficulties along the way. However I overcame these and eventually made it happen.

A PROVEN BIG SUCCESS

More $$$

After release, it has generated more than $3 million revenue for the company.